Anything and everything is online right now. The incredible acceleration in the virtual realm during the past few years has proven that.
Work is doable online, ordering food quick and easy with an app is the norm. Even money is becoming digital and more accessible via the internet.
So, it’s about time you utilize the importance of the online space by boosting your online presence and building a reputation that will benefit you in the long run.
While this may be daunting, don’t fret. I’ve got the tips just for you. Here are three effective ways to improve your reputation online.
1. Know and own your reputation
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So, what exactly is your reputation? Or what is the brand that you want to portray that still remains authentic to who you are as a real estate professional or property owner?
If you have been in the industry for awhile, you can refer to current clients or past tenants who have provided you feedback.
This can give you a better picture of your existing reputation. You wouldn’t need to think so hard about the brand you want to put out.
Once you know your reputation well, you can own it by focusing and upgrading on the positives, and then addressing and improving on the negatives.
Continue monitoring your online presence with objective and meticulous eyes.
2. Upgrade client or customer experience
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Growth is inevitable and to boost your reputation online, you must upgrade your customer experience.
This can be done by, as mentioned in the previous tip, focusing on and bettering your strengths as well as addressing and improving on your weaknesses.
The feedback you get from previous and current renters will definitely help. What do they like about the way you handle important matters? What is one element that stands out about your services?
On the other hand, what are some aspects you can correct or reassess? How can you alter some of your ways of working to get and maintain more clients?
No real estate professional or property owner is perfect. But the good news is that there is always room for improvement no matter what stage you are in your journey.
3. Bank on great reviews
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Great or positive reviews are always welcome. The first and second tips were ways of laying the foundation of improvements on your online reputation. This last one solidifies it.
Even if you have negative reviews, the positive reviews can offset those. So, make sure that if tenants are satisfied with your services, encourage them to leave a review.
At Rentpad, renters can add a review. If your page is filled with great reviews, this can open many doors for you as future potential tenants get to read these.
And there we go!
What do you think of these tips? I hope that they’re helpful and you are able to fully utilize them for your online journey as a real estate professional or property owner.
Check with any business and corporation out there and they will tell you that online reputation management is one of the strategies they prioritize. So, why not do the same and create your own edge with it?
I truly wish you the best of luck.
Thanks for the real estate pointers for the beginner in the business.